Sydney Clinton

I have been obsessed with underthings since I learnt how to wear the left leg shoe on the left leg without mixing things up. While the passion started with an interest for my mum’s plus size bras, I grew to find myself researching and writing about all styles, shapes and sizes of bras, briefs, silhouettes, Bustiers & Corsets, swimsuits, and of course lingerie. I got a double major in Marketing & Graphic Design but I never got to practice since my knack for fashion weaved well into the fashion design industry, fashion blogging and merchandising. Your intimate apparel should remain just that. Sexy and sweet. The way you like it, not what others deem good for you. My mission is to make you feel comfortable in your undergarments, something that brings out a new you- a whole new level of confidence and self-esteem. This is a freedom to be who you are, not what you used to be or what friends think you should be. It’s about loving yourself inside out.